Echo Chambers: Tech & The Bias of Online Agreement
Trapped in the Echo Chamber: How Technology Fuels Cognitive Biases and Online Conformity We live in an age where information flows faster than ever before. The internet has become our primary source of news, entertainment, and social interaction. Yet, this seemingly boundless access to knowledge can ironically lead us deeper into echo chambers, fueled by technology-driven cognitive biases. These biases, often unconscious, warp our perception and push us towards conformity within online communities, ultimately hindering critical thinking and informed decision-making. The Perils of Confirmation Bias: One of the most potent biases at play is confirmation bias. We tend to seek out information that confirms our existing beliefs while dismissing contradictory evidence. Social media algorithms, designed to keep us engaged, exploit...